Create accruing benefits on-top*** of habits.

B2C Product Growth Tactic: Create accruing benefits on-top*** of habits.

Example: Amazon Prime Rewards Visa Card, Starbucks rewards, Uber Rewards (only I became Platinum level)

Identify your user habit (the action users keep coming back for to your product). Apply incentives to the habits to create “lock-in”, and create high switching costs. The more the users use the feature, the more benefit the users should receive.

Highly Recommend, read Sarah Tavel’s post on accruing benefits and mounting loss. #productgrowth

Now I am forever locked into Amazon and Uber (fortunately, and unfortunately)

I try really hard not* to be part of Starbucks Rewards… only because the experience of “reloading” my Starbucks card takes me out of it and I know is BS…